Meet Your Annuity Caddie

I'm Jed Monsen, founder of Today Financial Agency and the face behind The Annuity Caddie. My mission is simple: make retirement income and estate coordination feel as approachable as a round of golf with friends.

After years in the financial services industry, I realized that retirement planning does not have to be intimidating. Just like a caddie helps golfers choose the right club and read the greens, I help clients navigate retirement income planning, long-term care considerations, and estate coordination.

My approach is simple: assign a clear job to each dollar. Financial professionals and clients bring me in when protection and predictability matter. Many retirement income experts like Dr Wade Pfau and David Blanchett consider annuities strong income producers, and reliable bond alternatives within a diversified plan.

The golf metaphors aren't just for show - I'm a part owner of Pistol Rock, a family-owned golf course in Fillmore, Utah. Being on the course regularly gives me endless opportunities to see how the game mirrors income planning: different situations require different strategies, weather conditions change, and having a trusted income specialist makes all the difference.

I use golf comparisons because they work. Everyone understands that you need different clubs for different situations and that conditions affect your strategy. The same principles apply to retirement planning.

Whether retirement is right around the corner or you're already on the back nine, I'm here to help you develop a strategy that gives you confidence and peace of mind.

Let's talk about your retirement game plan and how to align income, protection, and legacy decisions.